Have you ever searched Google for your products or services and not found your site in the search results? An optimization of the organic positioning (SEO) could be useful.
First of all, let's identify the problems that negatively affect the position of your site on the results page: they can be technical, content-related, so on. as of usability. It is an activity; complex, as the Google algorithm takes into account about 200 factors to determine the ranking of a site for a particular keyword.
Once this first step has been completed, let's move on to action through:
- Optimization of the structure of the current site
- Revision of texts from an SEO perspective
- Drafting of new texts for the site
- Internal and external link-building
SEO requires medium-long times to show its effects, but it allows you to increase visits to your website without having to invest a euro in advertising.